A.B. Testing Is a Powerful Tool to Optimize Your Product

A.B. testing is a super powerful tool to optimize your product, but at the end of the day it is just a tool. You should always keep in mind your ultimate KPI goal. And also you need to understand when you don't test you have to be aware of what you are missing out on. It's really getting your design team bought into why you are doing the things you are doing.