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179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.
Personal Injury Mastermind
How to Get What You Ask for in Advertising
"If you advertise enough, you're going to pull in a couple of big fish," he says. "The money will come and I just fall back to you getting what you ask for." David Craig is so ultra focused on what it takes to build a complex case that his social media site attracts the right kind of business. The way he lays it out to people in such a simple way, again, talking to the public the way you would a jury, he attracts that type of business.
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