Envisioning the future of the research industry with Jonathan Widawski | Maze
The Optimal Path
Getting the Buy-in for Research
In the more mature organization, challenge generally is about democratization for all roles. So it's about the shift that the research role needs to have to educate the rest of the organization. The biggest general challenge we see is this perception of people as resources in the creative space when they are really resources that should be aimed at asking questions rather than giving answers.
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