Marty Cagan - Empowered: Ordinary People, Extraordinary Products
The Innovation Show
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The Importance of Collaboration in the Product Organization
The idea of collaboration and managing stakeholders, it's a difficult one for many people. I'd love you to share your advice for our audience because this is so many of them. What we teach the organization,. both of them is that you're going to need to do this together. The product team's job is not actually to build what the stakeholders want. That's what it used to be. It's to building what the customers really want and need.
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