Cesar Hidalgo was trained as a physicist, but he quickly got into the idea of statistical mechanics of information. He started studying not just economics in its own right, but how data flows through economic channels and how it becomes actual physical products. After spending a long time as the lead of MIT's collective learning group, Cesar is newly a chair at the University of Toulouse in France. But he's also the head of a startup company called Datawheel.

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