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206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
How to Find the Most Efficient Path to Growth With Your Book
In B2B, we often have anywhere from 120, 180 to several thousand people. Bigger samples allow you to cut the data and find segments of people that have different unmet needs. The way I think about this is you're trying to find the most efficient path to growth. In other words, what are the fewest number of outcomes in those needs statements that you could address effectively?
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