In B2B, we often have anywhere from 120, 180 to several thousand people. Bigger samples allow you to cut the data and find segments of people that have different unmet needs. The way I think about this is you're trying to find the most efficient path to growth. In other words, what are the fewest number of outcomes in those needs statements that you could address effectively?
Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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