McDonald's is back in the spotlight, Shopify launches Builder Sundays, Claire's overhauls itself into a "playground for girlhood," and Alix Earle keeps stacking CPG bets.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Oliver Brocato — Founder, BustemWe dig into the TikTok organic playbook behind Tabs — 300+ creators tested, a billion-plus views, seven figures in year one with zero paid ad spend — dropping out of Michigan to scale it to eight figures bootstrapped with no full-time employees and exiting before 23, the StudyBuddy micro-SaaS he ran on three hours a week, taking Bustem from zero to $5M ARR in under 18 months, and using radical transparency as marketing.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Ad vs Ad

- LiTime makes kayaks electric

- SG x Fishwife?

- A Pokemon trading cards drop

- CWIC instant coffee for runners

- The Slash Platinum card

- AI UGC deception and an NFL ecommerce scam

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