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How to Utilize Psychological Biases in Marketing, with Sarah Levinger

The Marketing Millennials

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The Role of Psychology in Advertising Strategies

This chapter explores the integration of psychological principles like social proof and authority proof in advertising tactics, stressing the significance of psychology in marketing decisions. It touches on how the subconscious mind influences impulse buys, the importance of targeting customers with deep-seated motivations, and the utilization of pricing psychology techniques to enhance consumer perceptions. The concept of anchoring in marketing strategies is discussed, using examples like Dollar Shave Club and IKEA to illustrate how companies strategically compare prices to familiar items to sway consumer purchasing decisions.

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