#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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The Future of Loyalty Programs
Loyalty programs have long done better than any other type of marketing initiative. Rick Steves: I think we're going to see a renaissance around these types of initiatives because of their ability to do this so effectively. He says he's hoping that once the cookies are finally killed off, people will refocus back on collecting first party data and letting companies own it.
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