The User Research Strategist: UXR | Impact | Career  cover image

Episode 31: Writing research questions and choosing methods

The User Research Strategist: UXR | Impact | Career

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Why People Are Buying Books Online

So let's say that we are working at a bookstore, right? And our bookstore is both brick and mortar. There's an actual physical bookstore and then there's our online bookstore. We're trying to understand what the reasons are that people are buying books online versus coming into the store. So automatically, we have what are the reasons, right? So what are the main reasons? If you think about just that question right there, what are themain reasons that people are coming in?

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