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'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

The Modern Retail Podcast

CHAPTER

The Rise and Fall of the Mexican Food Industry

We wanted to present something that would be as delicious, but a lot more convenient than what exists today. Mexican recipes are very complicated. When you walk the aisle, there are spices, there are tortillas, there are salsa,. It seems like you need 12 ingredients and an hour of your time to cook a Mexican food. This year, where we're just experiencing explosive growth is because we've been able to figure out that our rises and our beans are some of our best sellers.

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