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Malcolm Harris
Team Human
The Rise and Fall of Steve Jobs
I grew up hearing stories about the Wozniaks and Steve Jobs. And that's like, that's what I grew up hearing from very, very, very young. So then when he comes back and becomes this avatar of 21st century capital or whatever, I had still always known him as the guy who yelled at people to work faster. That's really who he was. If you talk to people in the Bay Area who knew him or were closer to his actual work, they remember who Steve Jobs is. It's a pre-ipod resurrection of Steve Jobs brand knowledge.
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