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EP 31 - The EASIEST Way To Retain Customers
Adspend with Ash Melwani and Rabah Rahil
How to Make a Profit on a One Time Purchase Versus a Subscription
If you spend X amount of money to acquire a customer and nine times that to end again, this is just speaking from experience, but like you're you're breaking even or even losing a little bit on the first purchase. Especially on a low AOV. If I can like spend maybe in cogs, right? $4 on a free product for them to stay. That's where the profit is. And it gets even crazier when you look at bundles, right? It's like, hey, let's bundle my best seller in this. Like there's a brand called Strix. They do men's makeup. I bought a starter kit from them. Shameless plug. John
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