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EXCLUSIVE: How Adidas Took On Nike In The Shoe Wars

The Real Science of Sport Podcast

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Is It a Shoe War?

Edide says he doesn't see the shoe war as a 'war' with other brands. The progression of technology shoes is just contributing to elevating the sport generally, adds Anda. "I think it's what we're doing, and what the whole industry is trying to do, is just make the sport as best as we can"

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