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18min chapter
Generational Slang with Rebecca Jennings
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Evolution of Ad Agencies in the Age of Social Media Influencers
The chapter explores the transformation of advertising agencies in response to the rise of young influencers on platforms like TikTok, who are reshaping the industry by offering similar services for free. It delves into the impact of social media on content creation and marketing, emphasizing the need for individuals in creative fields to adapt to the changing landscape. The conversation also discusses the challenges of understanding trends and audience perceptions in the evolving advertising and market research sectors.
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highlights
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