Enhancing Legal Marketing Through EAT

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance.

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The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search.  

Learn more about Google AI Content Guidelines:

AI Features and Your Website | Google Search Central | Documentation 

Google Search's guidance on using generative AI content on your website 

The News:

• Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025. 
• A recent bunch of Google LSA notifications caused confusion and delay. Sheesh. 
• Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more.  
• Another acquisition! Clio buys vLex, and this could be an exciting game changer.
• Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come.
• In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come. 

Suggested LHLM Episodes:

Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing 

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