Key Roles in Content Marketing

To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need to be creating for your content team, even when that team consists of just one person: you. By working with the end in mind on your content process, you will reach a scalable level much faster and develop a stronger understanding of each role along the way.