Ep8 "How does your brain decide what to buy?"
Inner Cosmos with David Eagleman
00:00
How Much Do You Think Something Is Worth?
The first is about how much you think something is worth. The second cares about the emotional experience, or more specifically the anticipated emotional experience. A third network responds to social context as in, do my friends think this is cool or lame? And these are regions right along the midline of your brain between the two hemispheres near the top.
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