Google Is a Search Engine for the Real World

Search is a way of announcing to the world that you're looking for something. In on line search, it's a lot more difficult to tell who is paying and who is paying who. When bing came out from microsoft, it was supposed to be an alternative search engine. And yet, in blind studies, people liked bing results as much, if not more, than google results. It's because Google showed up at exactly the right time to make a huge number of people feel powerful. We all would benefit from diversity in search.