How Do You Know if You're a CEO of Apple?

Gruber: I would love for you know Gruber on the talk show or someone that has access to you know executives. The question would be along the lines of yeah basically naming things and what they think about how all of their products essentially get renamed by the community at large sometimes in quite pejorative ways. There's a lot of like interesting fodder there if you were able somehow to pry a little bit of like insider detail, he says.