
Why Hyper-Growth Actually Starts With Your Existing Clients
AI Knowhow
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Nurturing Growth: The Power of Existing Clients
This chapter explores the impactful notion that true business growth derives more from retaining and nurturing existing clients than from acquiring new ones. It emphasizes the need for organizations to implement structured management systems that accurately assess client relationships and shift focus towards enhancing net revenue retention. The discussion challenges prevalent cultural norms and urges a strategic overhaul to truly leverage the potential within current client bases for sustained success.
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