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This Week in Startups

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From Idea to Brand: The Birth of Cafe Studios

This chapter explores the journey of creating Cafe Studios, a podcast company founded around a noteworthy legal figure. It discusses strategic decisions regarding domain names and branding, emphasizing the role of memorable URLs in enhancing consumer trust. The chapter also reflects on the hosts' shared love for music, highlighting how their upbringing influenced their storytelling approach in podcasting.

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