It's been 40 years first time ever you published this monograph of your vast body of work it's a two volume hardcover book with a beautiful slipcase it's 848 pages it contains over 2,600 photographs and illustrations of hundreds of clients and collaborations. 25 to 30 percent of the projects didn't get in wow because it was just like growing and growing and growing also you had to get the permissions right do you have to get permissions from everyone yeah most of the photography in the book is my own.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.