The next category investor we see a lot is the influencer slash famous person. These people are very savvy and realize they can treat startups like other ad deals of being like, give me some stuff and I'll promote you. And again, that's how they got big. They know what they're doing. The founders set expectations way too high. It's the founder once again, looking for the silver bullet, someone else solved the problem for me. And man, silver bullets don't exist.