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2min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
The Better Mouse Trap Business Versus the Transformational Type of Business
In 19 94, the worlcup socker coming to the us. What did they do? They decided to change the game. Change the rules of the game they were playing with. The way they did that was widened the gulls bau. They widened the gols to make sure there were more golls. Why is that applicable to te i feel like they didn't just build a better mash trap business, because building a better mash Trap business would just be maybe a more comf mattress. That was not in that story. Is that no category creation? No, it's better mouse trap its. All these things existed basely. And so differentiation becomes core.
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