What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Sweathead, A Strategy Podcast
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The Buzzword of Authenticity for Gen Z
The buzzword of authenticity is something that gets thrown around every single day with Gen Z. This cohort of people has grown up with access to more information, coming at them at faster and faster rates as they continue to grow. The authenticity strategy for every brand is just like it doesn't need to be a big thing. It's being you and it's playing into those mental models that exist.
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