The New ASMR Trigger

ASMR stands for Autonomous Sensory Meridian Response. It's a sort of pleasant tingle, a warmth that many people say they experience when they hear certain sounds or watch someone manipulate the right object in the right way. According to Chris, there's an entire industry of self-proclaimed AS MR-tists exploding onto the online scene. And some are getting quite rich, triggering oddly pleasant sensations.