5min chapter

This Week in Intelligent Investing cover image

SPECIAL: Nick Devlin and Elliot Turner on the Business Model of Naked Wines

This Week in Intelligent Investing

CHAPTER

The Value of Vivino Wines

Vivino has two distinct opportunities in so far as price is concerned. One is on boarding from the start new customers at higher price points, so they're to like vectors that you could explore there. And then, you know, there's still the question of, you earn a higher account. Your costs to ship a case of wine are fixed, so when you do sell at higher pricepoints, you have more contribution. So you get to think about how to allocate that surplus between customers. We've got, no, i'm not interested in maximising the contribution margin of naked winds for for the sake of having a high margin a. Really what we want is that ultimate that that

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