In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience.
She reveals:
• Why she chose a perishable, logistics-heavy product in a recession
• How she scaled with no marketing budget and $411 left in the bank
• The scrappy strategies that drove early word of mouth and virality
• Why she received 104 VC rejections—and why she’s now grateful
• How she handles seasonality, shipping subsidies, and customer obsession
• Why bootstrapping gave her the power to run the business her way
If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking.
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