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The Mind of an Ultramarathon Runner: Matt Choi on Mental Strength and Endurance

Pursuit of Wellness

CHAPTER

Running, Media, and Mindset

This chapter explores the crucial relationship between ultramarathon running, personal branding, and content creation. It emphasizes the importance of mindset in endurance training while discussing the challenges faced by athletes who prioritize their craft over media engagement. Additionally, it highlights the need for authenticity and discipline in both running and digital presence amidst the rise of 'fake running' on social media platforms.

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