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#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
The Importance of App Attribution
We estimate that almost 50% of the people click actually on the ad or redeem the code. We have enormous dashboards and a lot of information with our BI team to understand for every client, every step of the funnel. Even if not everyone clicks, we know from the ones that clicked to the ones that actually bought the fraud of the download the app or subscribe to the app,. So, we are able to optimize the campaign with all that data. That, as you said, it's not perfect and it's far to be perfect.
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