The Intersection of Media, Politics, and Branding

The White House Correspondents’ Dinner was a little different this year. No president. No comedian. The event featured a mea culpa from an Axios journalist who discussed the media’s complicity in failing to expose Biden’s mental decline. Meanwhile, Substack promoted an alternative parallel event called “Not The White House Correspondents’ Dinner” with an email that announced, “a new media order is emerging.” Legit—or just another conspiracy touting MAGA sham?

Julian reports on the proceedings of both events, as well as how the media landscape is shifting in ways that render the definitions of terms like “independent,” “journalism,” and “unbiased” hard to pin down. Digging beneath the surface on Substack, and outlets like The Free Press, and the increasingly mainstreamed far right cult-rag the Epoch Times, all of which claim in some way to represent this emergent new media order, leads him to ask: where is the real home of fact-based independent journalism?

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