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The Need For GTM Security -- Daniel Avital // CHEQ
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Rise of Go-to-Market GTM Security
GTM security is not necessarily something that I inherently think about when I'm worried about my GTM strategies. But all of a sudden, we're living in this world where marketers and revenue and data leaders are dealing almost obsessively with bucks and fake users," he says. "These are costing organizations, not only a security price, but a business price"
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