The Eisenhower Principle: Urgency and Important

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People can't separate, you know, urgent and important. Getting something done soon may not be the right thing to get done. The biggest problem is procrastinating in the quadrant where things are now all urgent and important when you could have done some work on the important but less urgent stuff.

ABOUT TIM URBAN

Tim Urban is a writer and bestselling author. Above all else, he spends a ton of time thinking about how we can think more effectively. Tim is the creator and author of the popular blog, Wait But Why, and the author of the new bestselling book What's Our Problem.

In this episode of the Elevate Podcast, revisit Robert Glazer's conversation with Tim from 2019. In a wide ranging conversation, Robert and Tim dig into Tim’s career as a writer, his TED Talk on why everybody is a procrastinator, and an eye-opening post Tim wrote that creates a visual timeline of a human life and emphasizes that we have less time with loved ones than we think, even in the best case scenario.

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