EP2 – Are the rich getting richer in ad tech? Amazon and Pinterest team up, Facebook forces checkout, and more big tech partnerships.
ADSN
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The Future of Organic Traffic
With the abstraction of control within a lot of these campaigns, you have to think they're going to prioritize on site checkout. And that does feel a lot like what happened with the publishers over the last decade. So in this case, though, it is I think the brands have an opportunity because quality brands will do well.
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