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Ep. 32 - Zillow Gone Wild!

Upmarket: The Business of Real Estate Photography & Media

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The Importance of Syndication in Real Estate Marketing

There's not enough content there, though. For what I learned from that is that we need to constantly be putting out stuff. Our blog doesn't need to be necessarily realtor-facing. It just needs to be local, public. And then if we syndicate that out, we probably link back to the blog posts in the social media. You posted to social media, you posted to Facebook, you can post it to Instagram. Therefore your SEO gets higher. So it's just a repurposing.

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