It's important to set clear waypoints for your customers. Failing to do so can leave them confused or even angry. This is something Stacey Brown Philpott learned the hard way when she took over his CEO of TaskRabbit.
To complete an audacious journey, you need to set short, achievable goals — or waypoints — to avoid getting wildly lost. But waypoints also need to be flexible because when you're knocked off track, you need to be able to realign your waypoints to get back on course. Aurora's Chris Urmson shares how he keeps returning to short, flexible waypoints on his daunting journey to make autonomous vehicles part of our everyday lives.