2min chapter

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#198 Ayman Al-Abdullah – How To Build a $100M Business

Kickoff Sessions

CHAPTER

Zero to One, Morning Routines, and Marketing Channels

They discuss the concept of zero to one versus one to ten in building a business, using examples from Jeff Bezos and his morning routine to highlight the importance of focus and avoiding shiny penny syndrome. They also talk about diversifying marketing channels and reallocating resources based on performance.

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