The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly
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Liquid Death: The Worst Water Ever Tasted
Liquid Death Mountain Water is infinitely recyclable. Plastic bottles are not. Most just end up in our landfills and oceans. Two internet haters said Liquid Death was the worst water they had ever tasted. The brand flew them both to Los Angeles to do a blind taste test. Neither picked Liquid Death. Both got tasered.
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