032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)
MAFFEO DRINKS
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Navigating Demand Spaces: The Key to Brand Relevance
This chapter explores the motivations behind consumer drinking occasions, highlighting the shift from traditional demographics to demand spaces. By recognizing the varying reasons individuals drink throughout the day, brands can better align with consumer preferences and enhance their relevance.
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