
Summary of Company of One by Paul Jarvis | Free Audiobook
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Why You Shouldn't Work for Yourself
To get through these hard days, you need to have passion and purpose in what you are doing. For jarvis, his purpose was to foster strong client relationships, rather than become the best designer. He states purpose is required and that you have a north star that will drive you long term without blinking out. You must build resilience, be simplisitic and aim to build a company of one. Business success isn't about growing something quickly and massively, but building something remarkable and resilient in the long run. When you scale too big, there's always room to fail even more. With bigger companies comes bigger dangers, bigger risks and more work to remain profitable.
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