Lenny's Podcast: Product | Growth | Career cover image

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

Lenny's Podcast: Product | Growth | Career

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Reframing Sales Strategies

This chapter explores Dentsply's innovative approach to selling a lightweight cordless dental wand by linking its benefits to critical issues in dental practices. It highlights the significance of insightful information and strategic questioning in successful sales conversations to showcase product value.

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