The Power of Gratitude and Aligning Podcast with Business Strategy

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This chapter highlights the importance of offering free, valuable content to build gratitude, stresses the reciprocity of knowledge sharing, and explores aligning podcasts with business strategies for growth through clear calls to action on websites.

Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast.

Top 3 Value Bombs

1. Being on YouTube is fantastic, but it is not mandatory. You can thrive with just audio if that is your preference, so do not feel pressured to be on YouTube if it is not suitable for you.

2. Promoting your podcast is not sleazy; it is about helping people. Understand your audience and how your content connects them to confidently ask for shares.

3. Every coach should consider having a podcast as part of their digital resume. It allows you to receive feedback from potential clients and interview them. While it may not replace cold calling entirely, it reduces its necessity.

Check out the School of Podcasting - Plan, Launch, Grow, and Monetize Your Podcast - School of Podcasting

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