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S2 E3 - Building Brand Awareness Through Niche Audiences [Podcast Takeover]

Stacking Growth | The B2B Marketing Podcast

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Is There Any Time That You've Done Anything With Search?

Avi: We have kime to tested out different strategies within search. M for example, that pet dental mont, when you look at the search volume for that, it's extremely low, but no one else is bidding on it. Avi: When we kind of compared the cospr clic of a driving from book or linked in, really, what we found was that paid search, in that case, i was super costa, competitive with with facebook.

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