Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Social Media and Politics
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How Do You Analyze Political Ads During the 2018 Midterm Elections?
In the US, there was a steep increase of political ads during the election campaign. This part is really not covered in current research on targeting, for instance. So we're interested in whether it was a democratic or a Republican party that was focusing more on specific owned issues.
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