2min chapter

Decoder with Nilay Patel cover image

SiriusXM’s 360 strategy with CEO Jennifer Witz

Decoder with Nilay Patel

CHAPTER

How to Get the Right Ads and Where the Right People Read It

The challenge in podcasting is figuring out how to get the right ads and where the right people. You can find other programmatic solutions, but I think the direct sales component is really important still. And if you look at somebody like Conan, who loves doing post red ads, there's a real difference between being an entertainer and journalist. We've had a lot of success with big brands on his podcast.

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