People should have an elevator speech, and they should know a backwards and forwards. If somebody asked you to take one minute and tell em about your business, your company, your service, they should have that in their mind. They should have it memorized so they don't have to stumble all over the place. Memorizing is difficult. You got to spend a lot of time at memorization. And you're absolutely going to make a mistake, or many mistakes. But memorizing little bits, if you've got a little three or four word or three or four sentenceim a point you want to get across, memorize it by all means. I mean, this is kind of not