The Mercedes customer, really, the type to shame for something being too expensive. LeBron James would not pay $8 for Twitter blue. Like that's how you get to be rich is by being cheap. He hasn't paid a dime to experience the Hummer EV. But so the weird thing, Alex, is the pricing here is either it's a monthly fee, or you can just pay flat. It's like 1950 flat out.

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