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393. Purposeful Productivity with Nick Sonnenberg

The ONE Thing

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The 80-20 Principle of Efficiency

You know, I think that you can get carried away. It's a never-ending journey to be efficient. You don't need to do everything at once. Start with just a few things that will give you the highest leverage and move from there. Most companies go 100% short-term and 0% long-term in terms of their business strategy. If you're struggling to make payroll or you haven't hit product market fit, nothing matters more than making payroll. So you got to put all efforts into growing, say revenue, and you don't have the luxury of patching.

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