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307: Mode: How 3 First-Time Founders Built an 8-Figure SaaS - with Benn Stancil
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
The Challenge of Underinvesting in a Product
One of the things that I don't think we did enough of was figuring out exactly like what to call that. Mode fit into a thing that wasn't really defined yet. And for some customers, they needed to know what they were buying. Like they just needed a noun for it. People would have been more interested in what we're building if we just had sort of the terms to describe it in a cleaner way.
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